First impressions are pretty important. If it’s a good one, then you start off a potential relationship with a good foundation that can easily continue to grow. However, if it’s a less-than-desirable impression, it can be difficult to overcome. I wrestled with this and more while I tried to come up with a name for the business.


Simple and honest

From my years of business and leadership experience in a previous life before coding, I was constantly frustrated by others who wouldn’t simply do what they said they were going to do. Combined with a distaste for making things way more complex than they need to be, I decided upon these key tenants for the business. Technology is a good thing and quite exciting, but changes quickly and not everyone follows along with the terminology and programming concepts. I know that it can be incredibly frustrating for a non-technical person to work with web developers and tech people, because it can feel like he/she doesn’t know what’s best practice or even know much about how web stuff works.

How to build trust

  1. Common goal
  2. Competency on the subject
  3. Character

It will be difficult for us to build trust with our clients and partners if we do not communicate in a clear manner or hide behind a bunch of features and shiny objects. If nothing else, all experiences with regards to Blue Bench will be simple and honest.

“Savatski blue”

The story goes that my father bought a couple of buckets paint at Sears many years ago from their cheap “mis-tinted” paint, as he just needed some quality paint to protect from the elements and general use, various things he would build in the coming years. As a result, many things downstairs in my parents’ house, in their garage or behind the scenes ended up a very distinct blue color. Years later, when my dad found some old benches from my great-grandfather’s pontoon boat, painted a lovely shade of “Savatski blue”, I asked if I could have them to use at my house on our patio and in the yard. What I quickly figured out was that it was abundantly clear, even to a 4 year old, when I said, “just set [whatever] on one of the blue benches.” Everyone involved understood, because there is something so simple about a blue bench. Another thing I’ve noticed from the things my father painted with that color is that particular shade of “Savatski blue” did very little to hide blemishes or imperfections, but that was not the intention. The blue enamel paint did exactly what it was supposed to do. You might say that it’s a very “honest” color.

You can be certain that if we do business together, it will be a straight-forward process with open communication. Anything complex or worth doing will have challenges and moving parts to it, and I want to work with people whom I trust in order to solve problems and create things.

David likes the outdoors, playing games, Lego, being a dad, and shiny objects.